Weekly Round-Up #8

This week Starbucks tweeted, " Catch her while you can: Our Limited Edition Siren Card," followed by a picture of the new Starbucks card perfectly aligned with the famous icon printed on the Starbucks cup. This post appeals to pathos because the specific word choice that the brand used makes consumers feel that if they do not take advantage of this opportunity they will be missing out. Starbucks continuously employs rhetorical appeals in its posts, which is definitely an effective branding strategy to engage audience members and customers. In addition, the consistency of both the content and style of Starbucks' tweets give the company a strong sense of credibility (or ethos) within the field.

This week, Maroon 5 tweeted mainly mundane and bland posts. This particular tweet was the best of the week though. They asked fans to support an auction on Charity Buzz by bidding on a guitar signed by all members of the band. Social media was an effective platform for this type of request because the band was able to post a direct link to the website where the bidding was taking place. The website also included a picture of the signed guitar, which provided a helpful visual for potential buyers. However, this tweet could have been dramatically enhanced, in lieu of the boring post that lacked enthusiasm. If the band wants its fans to support a cause, then it's tone and portrayal should reflect that! Maroon 5 should definitely work on adding some personality to its campaign. 

Lastly, The Voice was once again the best of the week. The show tweeted in a creative and witty way in order to engage its viewers. In addition, it gave a clear incentive as to why its fans should follow the show on another social media platform. The Voice continuously adds personality and creativity to its tweets, making its tone and delivery consistent in addition to building a solid brand and reputation. Maroon 5 could learn something from the way that the show brands itself. The consistency of the amount of posts that the show does each day, along with its effective posts make The Voice a social media force to be reckoned with. This is the way to gain viewers, and keep them interested.