Weekly Round-Up #6

I was actually pleasantly surprised by all three of my organizations this week. To start, The Voice posted, "RETWEET if you agree that our coaches = the funniest people you know," along with a link to a funny video of clips of coach Blake Shelton mumbling during the show. While The Voice often uses pictures to complement its tweets, the show rarely uses videos in conjunction with its posts. This was an engaging way to attract its audience, and ultimately an effective strategy to enhance its reputation. Since the show has aired, The Voice's Twitter account has been posting non-stop. Although this can be somewhat irritating, I do think it is a strategic marketing decision that can only help the show increase its viewer audience. It's so important for the show to keep fans up to date. It accomplishes not only by relaying information about what went down during the show, but also by providing funny commentary along the way. The fact that the tweet received so many retweets and favorites only within an hour of being posted shows just how responsive fans are to this type of advertising. The Voice continues to appeal to its audience demographic by marketing itself as funny, quirky, family-oriented, and lighthearted. All of these strategies effectively enhance The Voice's brand.

This week, Maroon 5 posted, "Thank you @iHeartRadio for nominating us for #ArtistOfTheYear. Vote for us here-[link]." This tweet was accompanied by a photo of front-man, Adam Levine, jumping off of the stage into what looks like a crowded audience. While any time of visual imagery can definitely enhance a Twitter post, I feel that the quality of this photo is underwhelming. The band has tons of professional photos taken from its concerts, and I find it hard to believe that this was the best option. While I do see how the band intended for Levine to be the focus of this photo, the background is difficult to see, making it unclear what exactly the message of this picture is. 

However, on a more positive note, I do believe this tweet was an effective way for Maroon 5 to brand itself considering this nomination. Through this post, the band drew attention to its accomplishments within as performers, which undoubtedly enhances its credibility within the music and entertainment industries. The purpose of this tweet is also very clear, and there is a direct call to action. The fact that Maroon 5 requested something of its audience makes the audience feel as if they are important and that their opinion matters. Any type of audience engagement is a positive marketing tactic. 

Finally, Starbucks shared a clever post via Twitter this week as well. The text reads "3 TBSP butterscotch chips...#ButterscotchCreamCoffee #KCupRecipes." By giving its customers insight into the ingredients they use in their to-go coffee cups, Starbucks is essentially giving away a secret to its audience. This is such a smart strategy because it will intrigue consumers, and make them feel as though they are favored in some way. This type of "special treatment" can only enhance the Starbucks brand, increasing customer loyalty, and improving the company's credibility as a popular and well-known organization. Additionally, the aesthetic appeal provided by the image of desert-like food will engage the audience and draw in their attention. Overall, this was a highly strategic and effective post despite the simplicity of its message. This goes to show just how effective creative social media marketing can be for a brand.