Maroon 5 has over 6 million followers on Twitter, and almost
26 million likes on Facebook. The band’s popularity is evidently widespread within
the music industry, however its target audience is difficult to specifically
identify. According to Symon Aguilar, a blogger for the Slideshare website, “Maroon
5’s target audience mainly consists of teenagers and young adults,” however, the
band also has “a huge, global audience.” The band’s music can currently be
categorized as Pop, which definitely attracts a younger audience on the surface
level. However, because the band’s songs are geared towards love and romance,
its audience has no age-limit. People of all ages can relate to this type of
music, which is why it’s so important for Maroon 5 to be aware of this when
using social media. According to Kira, another blogger, “as Maroon 5 have
released more albums, their musical style has shifted from a group that
originally was Rock, R&B, Funk and Jazz…and is [now] clearly looking to
gain ground back in the Top 40.” This is an important issue to keep in mind. The
band’s music and lyrics have definitely shifted since its initial rise in
popularity, and with a shift in genre comes a shift in the fan base as well. While
this strategically expands Maroon 5’s audience, it also creates some confusion
as to who the band specifically wants to target. Based on the social media
campaigns I have observed, I think it’s fair to argue that the band also seems
unsure about this piece of information. Additionally, each band member has
their own subset of an audience to attend to. Specifically, Adam Levine must
also keep his fans from The Voice in mind. Perhaps this creates a lack of
cohesion within the band’s followers. Lastly, Ross Raihala, a writer for the review
section of twincities.com notes that at one of Maroon 5’s concerts, “it wasn't just mostly women in the audience as in the past,
but a surprising number of couples, some with little kids.” This type of
audience research displays the universal appeal of the band’s music, and how it
has expanded and evolved up until now. Monday, March 17, 2014
Maroon 5's Audience
Maroon 5 has over 6 million followers on Twitter, and almost
26 million likes on Facebook. The band’s popularity is evidently widespread within
the music industry, however its target audience is difficult to specifically
identify. According to Symon Aguilar, a blogger for the Slideshare website, “Maroon
5’s target audience mainly consists of teenagers and young adults,” however, the
band also has “a huge, global audience.” The band’s music can currently be
categorized as Pop, which definitely attracts a younger audience on the surface
level. However, because the band’s songs are geared towards love and romance,
its audience has no age-limit. People of all ages can relate to this type of
music, which is why it’s so important for Maroon 5 to be aware of this when
using social media. According to Kira, another blogger, “as Maroon 5 have
released more albums, their musical style has shifted from a group that
originally was Rock, R&B, Funk and Jazz…and is [now] clearly looking to
gain ground back in the Top 40.” This is an important issue to keep in mind. The
band’s music and lyrics have definitely shifted since its initial rise in
popularity, and with a shift in genre comes a shift in the fan base as well. While
this strategically expands Maroon 5’s audience, it also creates some confusion
as to who the band specifically wants to target. Based on the social media
campaigns I have observed, I think it’s fair to argue that the band also seems
unsure about this piece of information. Additionally, each band member has
their own subset of an audience to attend to. Specifically, Adam Levine must
also keep his fans from The Voice in mind. Perhaps this creates a lack of
cohesion within the band’s followers. Lastly, Ross Raihala, a writer for the review
section of twincities.com notes that at one of Maroon 5’s concerts, “it wasn't just mostly women in the audience as in the past,
but a surprising number of couples, some with little kids.” This type of
audience research displays the universal appeal of the band’s music, and how it
has expanded and evolved up until now. 
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