Weekly Round-Up #7

This was an exciting week for NBC's The Voice. The infamous "Battle Rounds" began, and the show's tweets dominated my Twitter feed as usual. The Voice has tweeted abundantly and consistently since the show premiered, affirming its credibility and reliability. The tweet below reads "What. A. Day. #BattlesBegin #HappyBirthdayAdamLevine" #ChrisMartinOnTheVoice Thanks for sharing it all with us! <3 <3 <3." There's clearly a lot to address here, as The Voice utilizes all three rhetorical appeals in such a seemingly short and simple post. The Voice's tweets have employed the same type of short sentence structure in the past, using a period at the end of each word. This not only adds dramatic affect, appealing to the readers' pathos, but also adds to its credibility through consistency. Additionally, the show uses logos to simply relay information about coach Adam Levine's birthday, and the fact that singer Chris Martin will be guest starring on the show. This is important and exciting information for the fans to know. Finally, the last line of the tweet also appeals to the readers' pathos by making the audience feel as if they are individually special to the show. The Voice actually thanks its audience and shows gratitude, which encourages readers to acknowledge their importance to the show in terms of their role. The Voice continues to use social media most effectively out of the three organizations I'm following due to the sheer volume of tweets the show posts on a regular basis, in addition to the creative and captivating content.

This week, Starbucks also posted an effective and engaging tweet. It reads, "Starbucks and @Oprah are proud to introduce #TeavanaOprahChai. Every purchase supports youth education. #giveback." This was extremely strategic of Starbucks, considering how well respected Oprah is on a universal scale. Not only did the company increase its credibility by partnering with one of the most famous women of our time, but also did so for a charitable cause. By donating money to a charity, specifically, youth education, Starbucks creates a really excellent reputation for itself. It also plays upon its consumers' pathos, by encouraging customers to donate money to a good cause through purchasing Starbucks products. Additionally, by introducing a new type of beverage associated with this cause, and noting Oprah's name in the title, Starbucks also has the opportunity to lure in new consumers. Creating new products is also a good idea for a brand of this stature, and the type of marketing exhibited is definitely smart and effective.

Lastly, Maroon 5 tweeted several times this week, with one post more notable than the rest. The tweet says, "#TBT to the set of #MovesLikeJagger," with a picture of lead singer Adam Levine topless on stage. It seems as though the band is starting to understand who their target audience is, and what the purpose of their social media campaign is, although there is still much to be improved. This tweet is effective because it appeals to the large audience of single females, obsessing over Levine, who was named People's Sexiest Man Alive. This is a smart branding strategy to satisfy already existing fans, as well as entice a new, potential audience. In addition, Maroon 5 has also been using the #TBT hashtag often. This type of consistently adds to the band's presence on social media, and asserts its credibility through the reliability and consistency of these types of tweets. The band should definitely utilize this type of strategy more often to appeal to its audience, but perhaps consider using a more clever caption. While the text of this tweet is straight to the point, it would be much more engaging to include a flirty or creative line. This would only enhance the band's consistency in terms of identity and branding.