Weekly Round-Up #9

This week, The Voice continued its streak of engaging and creative tweets. Specifically, the one below states "Follow us on Tumblr at nbcthevoice.tumblr.com because we're different. Yah, we're different. #TheVoice." Not surprisingly, I am extremely impressed by this tweet. In an attempt to attract followers to another one of its social media platforms, The Voice has successfully differentiated itself, which was clearly the intended goal. By using lyrics from a well-known pop song, the show effectively captivates its young audience, by making a reference to pop culture. Additionally, the show makes it easy to follow the Twitter page by embedding the link within the tweet. The Voice truly has a talent when it comes to gaining the attention of its audience, and continues to assert its credibility by consistently posting in an appealing way.

This week, Maroon 5 posted another bland tweet regarding an upcoming performance. Although Maroon 5 strategically posted a direct link for fans to buy tickets, that isn't necessarily enough to influence someone to buy one. The band's lack of enthusiasm via social media is very disappointing considering how charismatic and outgoing the band members are. It seems as though the band is very nonchalant when it comes to advertising on social media, but that is a hugely missed opportunity for them. If this post had a little more enthusiasm, or used a clever caption, or was accompanied by a picture or video, this post could have been more effective. These are the types of branding strategies that can influence ambivalent fans to actually go out, buy tickets, and support the band.

Lastly, Starbucks didn't post much this week, which is surprising considering how consistent the band usually is via social media. This specific post reads, ""traveling for #SpringBreak? Visit out unique and beautiful stores around the world." This post is simple and straightforward, which makes is efficient in conveying the intended message. However, I think Starbucks can do better. While this is a great attempt at unifying consumers of various backgrounds, the blandness of the post contradicts the diversity within its audience. If Starbucks had posted a picture to accompany this statement, or even included a personal anecdote from a customer (as in previous tweets), this post would have made a lot more of an impact.