Weekly Round-Up #10

This week, The Voice introduced the all-new "Playoff Round," which followed the infamous "Battle Rounds" 1 and 2. It was important for The Voice to have a prominent presence on Twitter this week in order to promote the new addition to the show. As always, The Voice consistently posted and tweeted throughout the airing of the episodes, as well as all week. This post, in particular, displays effective marketing strategies. The tweet reads, "@usher plays @adamlevine a compliment and this face happens," with an accompanying picture of Adam Levine and the caption, "me?" This is effective for two reasons. Firstly, this post reflects a funny and endearing moment from yesterday's episode of the show, which evokes pathos among the fans. In addition, this post continues to enhance The Voice's image and credibility as a fun-loving and enjoyable show. Secondly, the picture posted has a direct reference to the show's Tumblr. By connecting various social media sites in one post, the show strategically exposes its audience to its multiple platforms.

Next, Starbucks embraced Spring and the warm weather with the following tweet: "Iced Green Tea Latte + 1 pump vanilla = Spring in a cup. #ProTip." Attached is a zoomed-in picture of the iced green tea latte in front of some pink flowers. This tweet is a really effective way to capitalize on the changing season, and put viewers in a good mood. I mean, who doesn't love warm weather right? In doing this, Starbucks evokes pathos within its customers. Additionally, by hashtagging "#ProTip," Starbucks is giving its consumers an inside look into the tips and tricks of the company, which will definitely attract attention.

Lastly, Maroon 5 had a slow week in terms of posting. However, the following tweet definitely caught my attention: "#albuM5 is in the works! More details coming soon!" This tweet is followed by a picture of a poster advertising the new album. I think this tweet is actually extremely effective. The post is intentionally vague in order to keep fans wanting more, and spark anticipation about the album. The band also used a clever play on words by incorporating its name (abbreviated "M5") into the title of the album. As a Maroon 5 fan, I didn't even know that another album was in the works, so this was definitely surprising and caught me off guard. This is the type of reaction that the band should try to evoke with every post. All three brands did a great job this week, as I was both pleasantly surprised, and thoroughly impressed.