Weekly Round-Up #5

This was an extremely eventful week for The Voice. The show tweeted excessively throughout the past few days, keeping its fans in the loop as the new episodes premiered on Monday and Tuesday. Yesterday, the show tweeted "Now that you've met the first members of our Season 6 family, have you decided what team you're on? #TheVoice." This tweet is perfectly consistent with the friendly and playful competition that the judges engage in. Due to the consistent tone and content of the tweet, The Voice builds its credibility and a reliable brand. Additionally, by referring to the contestants as part of the The Voice's "family," the show employs pathos by appealing to the basic human desires of wanting to feel included and cared about. The show prides itself on having judges who truly care about their team members, and this tweet definitely reaffirms that. I do think that perhaps the show was on Twitter overload this week, but that is understandable considering how hyped up the premiere had been. I am interested to see how The Voice's tweets will evolve now that the show actually began.

I was pleasantly surprised by Maroon 5's tweet this week. The band posted a picture displaying two of its members with a group of individuals who were volunteering for a cause. The text reads, "James and Mickey spent the day with @reverbrock's great volunteer team, working on their new #FREEHB facility in LA." This is exactly the type of branding that I've been waiting to see from Maroon 5. Because the guys in the band have created such a laid-back, approachable image for themselves, it's so important for them to show how they interact with their fans and the community. Since there are 5 members of the band, it may be difficult to tweet about causes that are important to each member individually. However, this tweet displays a sense of unity among the band, as well as an involvement in civic responsibility. This type of image adds to Maroon 5's credibility as artists and people, and enhances their overall image. This is definitely strategic and effective marketing.

Although Starbucks is usually my best of the week, its tweets were limited and not as engaging this time around.This week's tweet exemplified logos, by simply informing the readers about which types of syrups are available year-round. This could definitely be useful and informative to Starbucks customers who want to try a new type of drink, or those who didn't even know certain syrups existed. The company is definitely effective in sharing the message it wants to get across, but it just doesn't incorporate any of the creative tactics that the brand usually employs. I included a screen shot of the number of re-tweets and favorites the tweet got, just to illustrate how popular the brand actually is. Even such a plain, informative post got over 1,000 re-tweets, and over 6,000 favorites. This displays the type of credibility that Starbucks has with its fan base.