"About Us" Page

"EJS Consulting" provides a unique and personalized experience, which invites readers to explore the social media tactics of three huge brands. As the creator and writer of this blog, I will provide my own personal take on the marketing strategies of NBC's The Voice, Starbucks Coffee, and the band Maroon 5. These industries are of special interest to me because they are prevalent in my every day life, and reach millions of people on a daily basis. I intend to transform my role as just an observer/ consumer into that of a critic. In doing this, I strive to find interesting connections, parallels, and contrasts within these social media networks. The purpose of EJS Consulting is to provide a foundation for interest-groups with a stake in these industries to better analyze and understand the goals of these brands. Although I am not asking my readers to buy a product, I am asking them to take time to think about the mindless and mundane posts and tweets that we see everyday. This will hopefully make my readers more aware of the branding strategies that consume us all, and could potentially impact how fans and followers view certain brands. I encourage each individual who reads this blog to become a more active participant in evaluating social media, rather than just a passive bystander.