Weekly Round-Up #2

This week The Voice really emphasized the upcoming premiere by getting fans excited in various ways. Several tweets were dedicated to the new judges, encouraging fans to tweet their favorite things about Shakira and Usher. Additionally, The Voice emphasized who the coaches' "teams" are going to be this season, paying special addition to The Band Perry, Jill Scott, and Miranda Lambert.

The specific tweet that I am going to focus on for this week is the one posted below. This tweet advertises for the premiere of the new season by informing fans that is is only 3 weeks away. It hashtags "VoicePremier," listing the date, and including a picture of Usher, sitting in his red chair with his thumb up. The message here is very clear: the new season is coming, and you better get ready for it.

This specific post markets the premiere as something that fans should look forward to by creating a count-down until the actual date. This utilizes pathos by making fans anxiously await the new season of their favorite show. Pathos also comes into play here by the image of Usher. He is smirking at the audience with his thumb up, indicating that the new premiere will live up to everyone's expectations, and is worth waiting for. Consistently promoting the date of the new season is an effective branding strategy for The Voice because its goal is to get as many viewers as possible. Fans will have a hard time forgetting the date of the premiere if they are constantly being reminded of it.

Starbucks also used a clever branding technique this week, playing off of the infamous Groundhog Day. While Starbucks spent a lot time marketing its new Caramel Flan Latte on Twitter, I found this particular tweet to be most interesting: "six more weeks of winter isn't so bad. #warmdrinks #VIAcaffemocha #groundhogday." The reason this is so effective is because Starbucks clearly knew that most people were upset upon hearing that winter will last for six more weeks. Starbucks used pathos by taking a negative situation, and framing it in a positive way, making its consumers feel better about otherwise dismal news. This definitely worked to the company's advantage. Since it just came out with new, hot beverages, Starbucks does not want warm weather to come too soon because then the drink wouldn't be as popular. This is definitely a creative and catchy play on words, which can make the reader laugh or even smile.

On the other hand, Maroon 5 didn't have much of a presence on social media this week. The band tweeted about an upcoming interview with member Adam Levine on CBS. This post simply employs logos, as it presents information about an event, and details surrounding it. The topic of the interview is how the Beatles influence Levine's music career. By tagging @thebeatles Twitter, the band is connecting fans who like both types of music. This is effective in relaying information for interested viewers, but other than that it is somewhat dull and bland. But to be fair, the intent of this message is very clear, and it definitely gets its point across.