Weekly Round-Up #3

This week, The Voice continued to rally its fan base by promoting the new season, which premieres in only a few short weeks. Several of the show's tweets provided information about the coaches' new teams, which now includes Aloe Blacc for team Adam. Tweets also included cute and funny pictures of the coaches laughing and smiling together in their infamous red chairs. By continuing to portray the show as such a fun-loving experience, the Voice is clearly establishing its brand and the image it wants to portray.

The following tweet, specifically, reads "FILL IN THE BLANK: I miss #TheVoice because ___." This type of wording strategically parallels a previous tweet, which asked fans to tweet their favorite memories of coaches Usher and Shakira. The consistently of The Voice's language and structure within its tweets definitely adds to its credibility from the perspective of a fan. Additionally, this prompt encourages fans to to reminisce about their favorite memories from prior seasons. As a result, the tweet employs pathos, by appealing to the fans' emotions through nostalgia.

Fans responded very positively to this tweet, as one replied, "I miss #TheVoice because I love the talent, music, fun, personalities!" This is clearly the type of reaction that the show encouraged by posing this question to its audience. The Voice continues to use effective strategies to get its fans' attention, and encourage audience members to look forward to the new, upcoming season.

Interestingly enough, Maroon 5 dedicated a tweet to The Voice coach, Adam Levine, and his new teammate Aloe Blacc. While both the show and Levine's band clearly wanted to attract attention to this news, they did it in different ways. Maroon 5 simply tweeted, "Tune in to @ETonlineAlert for an exclusive piece on @AdamLevine and his Season 6 advisor for #TheVoice, @AloeBlacc." There's a lot going on in that tweet for such a simple statement, isn't there? The band tagged ET online, Adam Levine, and Aloe Blacc, and also hashtagged The Voice. Maroon 5 strategically broadens its audience by connecting all of these fans through just one simple announcement.

The band employs logos by relaying basic information to its audience. Additionally, Maroon 5 also utilizes ethos, and extends its credibility, by linking itself to all of these other entities. This encourages the reader to think of Maroon 5 as not only a source of information, but also one that is widely unifying. Even though this appears to be a simple tweet, I would give the band credit for strategically and effectively sharing the message.

However, I have to give it to Starbucks for best tweet of the week by far. I was extremely impressed with the advertisement attached below. Starbucks retweeted a black-and-white photo sent in by a customer, displaying two men reading newspapers with their Starbucks coffees sitting on the table in front of them. This tweet strategically utilizes both ethos and pathos. Firstly the wording of the message reads, "Sunday Morning, Atlanta-Photo by Customer Cameron Thornton. Kindly shared with us, so we cold share with you." The picture gives us such a warm and cozy feeling that the reader feels compelled to take part in this experience. The fact that the picture is in black and white is also very old-schooled, allowing the company to appeal to multiple generations.

This tweet also gives Starbucks credibility because it shows that the company really appreciates and respects its consumers. The fact that someone wanted to document this scene in the first place also displays how powerful and well-known the Starbucks brand is to begin with. This is a different kind of tweet than Starbucks is usually known for, but I think the change in structure is notable and significant because it pleasantly surprises its audience.