"Brands"

In promoting any type of organization, company, or image it is extremely important to have an impactful and recognizable brand. This allows fans and consumers to recognize the product or corporation, and implies a certain connotation along with it. The "brands" of The Voice, Starbucks, and Maroon 5 serve very different purposes while still being effective.

The Voice name and logo implies exactly what the show strives to promote. It prides itself on being the only singing show that solely focuses on the person's voice, rather than what he or she looks like. This is substantiated by the "blind audition," where the judges have their backs turned to the contestants when they decide whether or not they want them on their team. The Voice's brand portrays a lack of judgment, and a focus on the pure talent displayed on the show.

The Starbucks brand includes a very famous logo that almost anyone could recognize. This is because it has been advertised in various different ways, and appears on the cup of every Starbucks drink. Starbucks branding implies a sense of loyalty because it is so recognizable. Starbucks promotes high-quality coffee, and wants its consumer audience to know that they can always rely on the company to deliver their favorite drink. This branding strategy is effective because it creates a sense of credibility and notoriety for the brand. 

Lastly, while Maroon 5 doesn't necessarily have a world-famous logo or slogan, it does have a way of promoting its image. The brand writes and records songs about love and relationships, which are two topics that everyone can relate to. The band's music has a reputation for being romantic and relatable, which establishes and maintains a certain type of fan-base. The name "Maroon 5" implies that there are 5 members of the band, however, the color "Maroon" seems somewhat ambiguous. This also creates a sense of curiosity and mystery that will leave the band's audience wanting to know more.